That Luang Festival Boosts Consumption and Tourism in Laos
The annual That Luang festival has started in Vientiane, the capital of Laos, marking five days of lively celebration, spiritual devotion, and thriving commerce. This event, held from November 1 to 5, is one of the country’s most important cultural festivals, combining tradition, trade, and community spirit.
While the festival helps preserve Lao heritage, it also creates substantial business opportunities. The influx of visitors encourages festive spending and offers a valuable chance for entrepreneurs to connect with large crowds.
Local Entrepreneurs Embrace Festival Opportunities
Phoum, a 25-year-old Vientiane resident, shared with Xinhua how the festival enables people to launch or expand small businesses quickly during the event. Inspired by friends who made significant earnings selling food last year, he and his team opened a stall offering drinks and snacks to earn extra income.
"Last year, I watched my friends run food stalls during the festival, and I was amazed at how much they earned in just a few days. It made me realize that even a small business, in a big crowd like this, can grow quickly and reach many people."
Festival Highlights
- Duration: Five days (November 1–5)
- Location: Vientiane, Laos
- Focus: Cultural celebration, spiritual devotion, and commerce
- Impact: Boosts tourism and local trade
The That Luang festival proves to be more than a cultural event—it is a significant driver of local economic growth and community engagement in Laos.
Author's summary: The That Luang festival in Vientiane enriches Lao traditions while significantly boosting tourism and business through vibrant celebrations and increased spending opportunities.