Diageo (LSE:DGE) shares have recently shown renewed activity, attracting investor interest after several months of uneven performance. Many market participants are now evaluating the company’s longer-term prospects.
Over the past year, Diageo’s share price has dropped nearly 30%. Although it has seen a modest recovery in recent weeks, the rebound has been too limited to offset earlier declines in 2024. The company’s one-year total shareholder return stands at -18.8%, highlighting weak momentum as investors continue to assess growth challenges and shifting market risks.
“The one-year total shareholder return sits at -18.8%, which underscores that momentum remains muted as investors continue to weigh a mix of growth concerns and evolving risks.”
At the current price of £17.98, Diageo trades significantly below the analysts’ average fair value estimate of £23.48. This valuation gap has rekindled debate over whether the stock is truly undervalued or if the market has already priced in much of its future potential.
To strengthen its position, Diageo continues to prioritize premiumization and category expansion—particularly in tequila and ready-to-drink beverages—aiming to capture the benefits of rising consumer spending and evolving brand preferences across both emerging and established markets.
Despite short-term weakness, Diageo’s focus on upscale markets and product diversification could provide long-term upside for investors seeking value in the consumer goods sector.