Proprietary Reverse Mortgages Gain Market Share
Proprietary reverse mortgages are becoming increasingly prominent, accounting for 40% of the market in September 2025. This shift occurred just before the temporary pause in HECM endorsements, reflecting a broadening of lender strategies earlier in the year.
Many reverse mortgage lenders have started to diversify by launching or expanding proprietary product suites. These initiatives have grown in importance as federally insured reverse mortgages are not currently being endorsed.
New View Advisors’ Market Index
“New View Advisors announced the release of a quarterly index tracking proprietary reverse mortgage production.”
The index compiles data from both public and private sources, such as financial statements and rating agency reports, as well as information on securitization activities. This provides insight into trends across the proprietary reverse mortgage sector.
Market Data and Key Figures
- In the third quarter of 2025, lenders originated approximately $650 million in proprietary reverse mortgages.
- Between January and September 2025, total proprietary loan volume reached $1.8 billion, compared to $3 billion in HECM volume.
- For September 2025 alone, proprietary loans reached $210 million, while HECM loans stood at $310 million.
These figures indicate that proprietary reverse mortgages made up 37.5% of total market activity through the first three quarters of 2025.
Author Summary
Private reverse mortgages are capturing a growing share of the market in 2025, driven by lender diversification and new analytic tools like New View’s quarterly index.