Fred Sirieix Skydives Into Festive Door-to-Door Drama for People’s Postcode Lottery Christmas Campaign
The People’s Postcode Lottery brings back its festive cheer with its biggest multi-channel campaign to date, crafted in-house and directed by Vince Peone through The Gate. The new Christmas TV spot features Davina McCall, Emma Willis, and Mike Wedderburn spreading holiday goodwill across snow-covered streets.
This year’s promotion celebrates the lottery’s record prize pool of £38.2 million. Adding to the excitement, Fred Sirieix makes a bold skydiving entrance from the brand’s signature red blimp, calling out to viewers:
“Could your door be the winning one?”
He urges everyone to sign up before midnight on Sunday, 30 November. As the deadline weekend approaches, the brand amplifies activity across multiple platforms, seamlessly embedding contextual voiceovers into continuity links on ITV and Channel 4 shows such as Gogglebox and I’m A Celebrity.
Beyond television, the campaign expands through a partnership with Goalhanger Podcasts, integrating with the popular podcast series The Rest Is to maximize reach during the holiday season.
Author’s Summary
The People’s Postcode Lottery celebrates Christmas with its biggest campaign yet, featuring a daring skydive by Fred Sirieix and cross-platform storytelling that spreads festive joy nationwide.