Roots Taps Canadian Icon Seth Rogen as the Face of Its 2025 Holiday Campaign
TORONTO, November 4, 2025 — Roots, the renowned Canadian outdoor lifestyle brand known for its heritage leather, quality sweats, and iconic maple leaf emblem, has announced actor, writer, and producer Seth Rogen as the face of its Holiday 2025 campaign. The initiative highlights humour, heritage, and heartfelt connections that reflect the spirit of the season.
With more than fifty years of heritage, Roots continues blending tradition and modern culture. Collaborating with Rogen reinforces the company’s dedication to celebrating talents that represent authenticity, wit, and homegrown pride.
The Campaign: “Anything Roots”
Titled “Anything Roots”, the campaign captures the brand’s playful humour and nostalgic warmth. In the featured story, Rogen steps into the role of the “Roots Holiday Concierge,” fielding a flurry of customer calls and solving gift dilemmas with charm and humour only he can deliver. Scenes portray a cozy, retro-inspired setting that reflects both classic Roots style and Rogen’s comedic persona.
- Retro-themed visuals evoke nostalgic Canadian winters.
- Storyline centers on Rogen helping holiday shoppers find the perfect gift.
- Messages focus on laughter, authenticity, and connection.
“Seth Rogen embodies many of the traits associated with Roots: warmth, creativity, wittiness, authenticity, and a deep sense of community,” said Leslie Golts, Chief Marketing Officer of Roots. “For over 50 years, we have celebrated people who stay true to themselves and their roots.”
About Roots
Founded more than five decades ago, Roots remains synonymous with quality craftsmanship and community spirit. The brand continues reinforcing its legacy through storytelling that celebrates Canadian identity and creative optimism.
Author’s Summary: Roots joins forces with Seth Rogen for its 2025 holiday campaign, combining the actor’s comedic charm with the brand’s timeless Canadian heritage and festive warmth.