Atomic 212 Appoints Lorraine Woods as Chief Investment and Operations Officer
Lorraine Woods has been promoted to the role of chief investment and operations officer at Atomic 212, the media agency owned by Publicis.
Her responsibilities include modernizing agency processes, implementing innovative platforms and technology, and fostering an efficient, unified operational culture across key business functions such as talent management and resourcing.
Woods will report directly to Atomic’s CEO, Rory Heffernan. Additionally, the agency’s general managers from Adelaide, Brisbane, Melbourne, and Darwin will now report to her.
Career Progression at Atomic 212
- Joined Atomic 212 in August 2016 as national group trading director and client lead
- Advanced to national head of trading
- Promoted to chief investment and trading officer in July 2024
- Now elevated to chief investment and operations officer
“Shaping a highly efficient, cohesive operational culture across several areas of the business, such as talent and resourcing.” — Publicis-owned Atomic 212 agency
This promotion marks the latest strategic leadership change at Atomic 212.
Summary: Lorraine Woods’ expanded leadership role at Atomic 212 highlights her growing influence in driving operational excellence and technological innovation within the agency.