Sensational League Announces New Entertainment-Driven Women’s Football Competition for 2026
The Sensational League is set to launch a new professional 7v7 women’s football competition in April 2026. The league will begin in the Nordic region and later expand to the UK and United States, aiming for a global audience.
Concept and Vision
Blending elite football with entertainment, the Sensational League aims to position women’s football as a commercially scalable platform that emphasizes competition, culture, and community engagement.
Founders and Investment
The league was founded by Bettina Kuperman and Majken Gilmartin of Saga Sports Group. They have secured investment from René Rechtman, founder of Moonbug Entertainment, known for creating digital-first global IPs like CoComelon and Blippi.
Leadership Insight
“We’re building a new ecosystem for women’s football designed for the network economy where players, fans, brands and cities are co-creators.”
“We’re proving that women’s football can generate real commercial value on its own terms,” said Bettina Kuperman, CEO and Co-Founder.
Strategic Focus
The Sensational League’s strategy leverages the increasing influence of women in the global consumer market to drive growth and innovation in women’s football.
Author's summary: The Sensational League will launch a 7v7 women’s football competition in 2026, combining sport and entertainment to unlock commercial potential and global appeal.