Bentley Systems’ Nathan Marsh: why being first with AI isn’t always best
At Bentley Systems' Year in Infrastructure event, Nathan Marsh emphasized why trust, authenticity, and human oversight remain crucial in the age of AI.
Background
Nathan Marsh, regional executive for Europe, Middle East, and Africa (EMEA) at Bentley Systems, has nearly two years with the US-based company. He previously worked at AtkinsRéalis, Costain Group, and Turner & Townsend, contributing to global construction and infrastructure projects.
Insights from Year in Infrastructure Event
During the event in Amsterdam, Construction Briefing asked Marsh a hypothetical question inspired by the “Back to the Future” films. If a time-traveling experience allowed him to revisit past projects with the knowledge he has now, what would he change?
“I would integrate technology at earlier stages of the projects, as we were outlining the business case or maybe site selection. I would bring technology in much earlier. We’re seeing it more now, but five years ago it was quite rare to have a chief technology officer, head of digital, or chief digital officer on a major project.”
Marsh highlighted that early adoption of digital leadership and tools on projects was uncommon only a few years ago, but today it is becoming the norm.
Summary
Nathan Marsh advocates for embedding technology and digital expertise at the earliest phases of construction projects to maximize innovation and success.
Author’s summary: Integrating technology from the start of projects is key, as Nathan Marsh explains that early digital leadership drives better outcomes in infrastructure development.