Jay Som Collaborates with Hayley Williams on "Past Lives" Video
Jay Som has released the video for "Past Lives," featuring Hayley Williams of Paramore, ahead of her performance at Pitchfork Festival London on Saturday, 8th November. The song is from her first album in over six years, Belong, which has quickly become a fan favorite for its slow-burn indie charm.
About the "Past Lives" Video
The new animated video, directed by Daniel Topete, vividly captures the song's theme of spiraling reflection through bright, expressive colors.
Jay Som's Return with Belong
Released earlier this year on Lucky Number, Belong marks a strong comeback for Jay Som after a lengthy break from solo work. Since her 2019 album Anak Ko, she has built an impressive profile as a producer and engineer, contributing to projects by boygenius, Lucy Dacus, Troye Sivan, and Beabadoobee. She has also toured with Boygenius, adding guitar and vocals to their live performances.
Critical Reception
- The Observer called Belong “a reminder of why she’s one of the most quietly brilliant artists around.”
- DIY described the album as “assured, emotionally rich and full of depth.”
- The Guardian praised "Past Lives" as “the perfect soundtrack to getting introspective as the dark nights draw in.”
About the album, Jay Som said Belong is about “trying to find where I fit after stepping away for a while.”
The album’s 11 tracks explore this journey of self-discovery and reflection.
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