Global Sustainability Trends: How Businesses Can Lead
From November 10 to 21, global leaders will meet in Belém for COP30, a critical event impacting both climate diplomacy and business strategy. For FMCG companies, this summit highlights that environmental risks are now a top concern at the board level. Issues like drought, deforestation, and water stress are increasingly disrupting supply chains, while consumers demand greater transparency.
Key Insights from the Industry
This article draws from the Global Sustainability Trends: Embracing a Lower Carbon Future report, illustrating how leading companies use sustainability to drive resilience, innovation, and growth.
- 62% of companies plan to launch sustainable products, but only 53% have a net-zero strategy.
- Only 6% believe they communicate sustainability effectively to consumers.
- Sustainability leadership requires integration across the entire business, not isolated efforts.
"Despite growing momentum, global greenhouse gas (GHG) emissions are projected to rise by 0.4% annually through to 2029."
— Source: Euromonitor Voice of the Industry Survey, April 2024 & 2025
Turning Challenges into Opportunities
Although the sustainability challenge is systemic, real progress is evident. Brands such as Strong Roots and Neutral Foods use verified carbon data to enhance trust and differentiate themselves in crowded markets. Carbon transparency is emerging as a key competitive advantage.
Waste contributes significantly to environmental impact, underscoring the urgency for comprehensive sustainability measures.
What Companies Must Do to Lead
- Integrate sustainability across all business functions.
- Enhance communication about sustainability efforts to consumers.
- Adopt measurable net-zero strategies aligned with verified data.
This report demonstrates that effective sustainability execution now drives business resilience and innovation more than strategy alone.
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