Elf Beauty Sales Rise 14% in Q2, Led by Rhode Acquisition
Elf Beauty reported a 14% year-on-year increase in net sales, reaching $343.9 million in the second quarter of fiscal 2026. This marks the first quarter including results from Rhode, acquired just before Q1 earnings in August.
"Our Q2 results, which included 140 basis points of market share gains for our namesake Elf brand and a record-breaking launch of Rhode in Sephora North America, are a continuation of the consistent, category-leading growth we’ve delivered over the past 27 quarters," said Tarang Amin, Elf Beauty chair and CEO. "We remain confident in our strategy to grow market share and capitalize on the significant whitespace ahead of us."
Revenue Breakdown
- US revenues increased by 18%
- International revenues grew by 2%
Rhode Brand Performance
CFO Mandy Fields highlighted Rhode’s strong debut, calling its Sephora launch "the second best launch that they’ve had in North America."
"Rhode continues to have momentum behind it," Fields told Vogue Business ahead of the earnings call.
Elf Beauty expects Rhode to contribute $200 million to net sales from acquisition in August through the end of March. On an annualized basis, Rhode is projected to reach $300 million for this fiscal year, representing 40% year-on-year growth.
"Hailey Bieber’s beauty brand is on track to reach $300 million in annual sales," said CFO Mandy Fields.
Author's summary: Elf Beauty’s strong Q2 growth is driven by strategic market share gains and Rhode’s impressive launch, positioning the company for significant sales expansion in 2026.