KFC Launches Hawkins Fried Chicken in Stranger Things Universe
As Stranger Things enters its final season, KFC UK has unveiled a unique collaboration inspired by the show’s eerie setting. Developed by Mother London and directed by Nick Roney, the campaign transforms KFC into "Hawkins Fried Chicken," offering a nostalgic comfort food experience within the series' fictional town.
Campaign Concept
The rebranding creates a compelling connection to the show's narrative, placing the fried chicken brand as a comforting refuge amid Hawkins' turmoil.
Additional Entertainment News
- Netflix released a “Recap Cassette” in anticipation of the Stranger Things finale.
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- Guinness introduced the Guinnbrella, a branded umbrella product.
- The new Apple TV ident was crafted from glass and filmed entirely in-camera.
- Greg Hahn shared insights in a popular Q&A session.
“The campaign reimagines the brand as ‘Hawkins Fried Chicken’ — a last bastion of comfort food amid the show’s collapsing town.”
Author summary: KFC UK creatively linked its brand to Stranger Things by launching Hawkins Fried Chicken, blending pop culture with comfort food in a final season campaign.