KFC Launches Stranger Things-Themed Campaign for Final Season
With the fifth and final season of Stranger Things debuting on Netflix in the UK on 27th November, KFC has created a limited-time collaboration that goes beyond traditional sponsorship to engage fans culturally.
Campaign Concept and Creative Team
Created by Mother and directed by Nick Roney, the campaign celebrates the show's core themes of determination and community. It also connects with KFC's 'BELIEVE' brand ethos and passion for chicken, crafting a cultural moment that resonates with both Stranger Things and KFC audiences in the UK.
Hero Film: Hawkins Fried Chicken
The central film transforms KFC into "Hawkins Fried Chicken (HFC)" and follows a diverse group of employees on a thrilling mission through the town, which is torn apart by rifts, supernatural threats, military barricades, and crumbling streets. Their goal is to deliver Finger-Lickin' Good chicken when the community needs it most.
Featured Menu Items
- Stranger Things Burger: A Zinger Fillet with sweet and spicy secret sauce, crunchy slaw, topped with a distinctive rift-red bun.
- Stranger Wings: KFC's signature Hot Wings served with the same proprietary sauce to bring the collaboration to life in restaurants.
The campaign "celebrates Stranger Things' themes of determination and community whilst tapping into the KFC 'BELIEVE' brand and ultimate chicken obsession to create a cultural moment that resonates with fans."
This collaboration exemplifies how brands can merge storytelling and product innovation to amplify fan engagement during major entertainment events.
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