Cebu Pacific Showcases Philippines in Japan via Pop-Up
On November 8 and 9, Cebu Pacific (CEB), the Philippines’ leading airline, hosted a two-day pop-up event at Shibuya 109 to share the warmth and vibrancy of Filipino culture with Japan.
Promotion of Travel Between Philippines and Japan
[translate:“Japan is a key market for us, and we continue to see strong growth in travel between our countries,”]stated Xander Lao, CEB President and Chief Commercial Officer, at a Tokyo press conference. He added,
[translate:“Through this campaign, we hope to encourage more Japanese travelers to visit the Philippines and experience its diverse destinations, while making their journey affordable and enjoyable with Cebu Pacific.”]
Event Features and Campaign Goals
Carmina Romero, CEB spokesperson, explained that the activation is part of the inbound tourism campaign called Fly to Your Happy Philippines. This initiative aims to inspire Japanese tourists to explore the country’s famous islands and attractions.
- Simulated Cebu Pacific flight experience
- Virtual tours to Cebu, Boracay, Bohol, and Palawan
- Raffle with free round-trip tickets to the Philippines
Flight Routes Between Japan and the Philippines
CEB offers direct flights from Fukuoka, Nagoya, Osaka (Kansai), Sapporo, and Tokyo (Narita) to Cebu, Clark, and Manila, solidifying its role as the largest Philippine airline serving Japan.
Summary: Cebu Pacific promotes Filipino culture and travel to Japan through a dynamic pop-up event, aiming to grow tourism by offering immersive experiences and direct flights.
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