Sofia Vergara Becomes Skechers Ambassador After Knee Surgery
Sofia Vergara has been named the new brand ambassador for Skechers, representing their Hands-Free Slip-ins Glide-Step collection. The "Modern Family" star discovered Skechers while seeking supportive footwear following knee surgery.
Background and Partnership
Sofia had already bought several pairs of Skechers shoes before learning her team was negotiating with the brand. Now, she will star in a campaign highlighting the style, versatility, and comfort of their Hands-Free Slip-ins Glide-Step line.
“I don’t do anything unless I believe in it – and I truly believe in Skechers. I’ve been wearing Skechers for over a year now, and they’ve completely changed how I think about sneakers. They’re not just comfortable – they’re chic, stylish, and easy to wear with everything in my closet. That’s what made this partnership feel so natural.” – Sofia Vergara
Brand's Perspective
Skechers praised Sofia for exemplifying their values of boldness, confidence, and uncompromised comfort. President Michael Greenberg remarked on her influence:
“She brings a fresh energy to our brand, and her passion for great design will shine through in everything we do together.”
Summary
Sofia Vergara’s new role with Skechers follows her personal discovery of the brand's comfort after surgery, aligning her authentic experience with Skechers’ commitment to stylish, supportive footwear.
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