Sofía Vergara Becomes Skechers’ Latest Brand Ambassador
Actress Sofía Vergara has teamed up with Skechers as their newest brand ambassador, featuring in an upcoming campaign highlighting the Hands-Free Slip-ins Glide-Step collection.
How the Partnership Started
Vergara’s interest in Skechers began unexpectedly after her knee surgery when she sought supportive footwear. She discovered the brand while shopping at a mall, bought several pairs, and later found out her team was already in talks with Skechers.
Campaign Focus and Brand Message
The global campaign emphasizes style, versatility, and comfort, with a focus on the innovative Hands-Free Slip-ins Glide-Step shoes that combine ease and fashion.
Vergara’s Career Highlights
- Five Emmy nominations
- Five Golden Globe nominations
- Recent Emmy nomination for Outstanding Lead Actress in Limited or Anthology Series for Netflix’s "Griselda"
- First Latina nominated in this Emmy category
“I don’t do anything unless I believe in it – and I truly believe in Skechers,” Vergara said. “I’ve been wearing Skechers for over a year now, and they’ve completely changed how I think about sneakers. They’re not just comfortable – they’re chic, stylish, and easy to wear with everything in my closet. That’s what made this partnership feel so natural.”
Summary
Sofía Vergara’s genuine use and admiration for Skechers sneakers naturally led her to become the face of their latest campaign, blending comfort with style in footwear innovation.
Would you like the text to be more formal or casual in tone?