Enterprise Hits and Misses
This week, the debate surrounding agentic AI and real-time context versus B2B content strategy has begun. Deloitte had a notable AI moment, and OpenAI and AMD surprised markets.
Lead Story: Content Management and Personalization
According to Contentstack, content management is dead and personalization is over. The question remains, what replaces them? The idea of real-time context is proposed as the idealized end goal of all content strategy.
Content Management is dead and personalization is over.
A new publication, Reaching the informed B2B buyer, explains why marketers are getting it wrong and what to do about it. The debate is considered artificial, as the core premise of Contentstack is agreed upon.
Key Points
- Deloitte's AI moment
- OpenAI and AMD's market surprise
- Debate on agentic AI and real-time context
- Content management and personalization are dead
Author summary: Enterprise hits and misses with a focus on AI and content strategy.