Rise of Micro-Dramas in China
Micro-dramas, a new trend in Chinese TV, have become a $7bn industry, surpassing the domestic box office.
These 90-minute films are broken down into one-minute episodes, available online, with the first few episodes free before requiring payment, up to $30 per drama, to access the rest through an app.
The micro-drama market in China pulls in $7bn annually. It’s already bigger than their domestic box office.
- A growing number of micro-dramas are AI-generated video.
- One series, Nine-Tail Fox Demon Falls For Me, gained over 200 million views in just a month.
Author's summary: Micro-dramas are a huge industry in China.