Samsung Survey: Canadians Prefer Staying Home
A recent survey commissioned by Samsung found that the majority of Canadians prefer staying home to going out. The survey revealed that 85% of Canadians prefer movie nights at home, with 55% choosing to invest in their entertainment setups over external experiences.
The survey also showed that 47% of Canadians consider their entertainment space to be the most important room in the house. Furthermore, 51% of Gen Z respondents are looking for a theatre-like experience at home.
- 51% of Gen Z want a theatre experience at home
- More than a third see the TV as the center of their connected life
- 65% are overwhelmed by too many streaming platforms
- 59% are drawn to TVs with personalized content recommendations
The survey was conducted by Edelman Canada between July 28 and August 6, 2025, with a representative sample of 1,500 Canadians.
The survey highlights the importance of home entertainment for Canadians.
Author's summary: Canadians prefer home entertainment over external experiences.