New Players in the Running Shoe Market
Designing a good running shoe is a lot harder than designing a good-looking running shoe.
Alo, Tracksmith, and even Zara are now making running shoes, competing with established brands like Nike, Brooks, Adidas, Asics, and New Balance.
These legacy companies have spent decades perfecting their products, making it challenging for newcomers to enter the market.
Designing a good running shoe is a lot harder than designing a good-looking running shoe.
The market is becoming increasingly crowded, with new brands trying to make a name for themselves in the running shoe industry.
Author's Summary
New brands are entering the running shoe market, challenging established companies like Nike and Adidas.