WPP and Google Extend Partnership
WPP and Google have announced a five-year expansion of their partnership to advance cloud and AI technology in marketing.
The collaboration aims to transform how brands approach integrated creative, production, and media. WPP has committed to spending $400 million on Google technologies.
Cindy Rose, CEO of WPP, said: "I’m incredibly excited about how our new and evolved partnership with Google will redefine what’s possible for our clients."
The partnership will support WPP's efforts to infuse AI into its services through WPP Open, its AI platform for marketing.
Author's summary: WPP and Google partner to advance AI-driven marketing.
- 5-year partnership expansion
- $400 million spending commitment from WPP
- Focus on cloud and AI technology