Newport Entrepreneur Named Gen Z Ambassador for Start Up Loans Programme
Louis Watkins, founder of Clear for Men, a Newport-based skincare and men’s mental health awareness brand, has been named as the Gen Z Start Up Loans Ambassador for 2025.
Louis is one of just 14 entrepreneurs from across the UK chosen to represent the British Business Bank’s Start Up Loans programme this year.
About Clear for Men
Founded in 2021, Clear for Men creates skincare products designed to empower men to feel confident while normalising conversations around mental health.
- Its signature cleanser, Take Five, encourages men to pause daily for self-care.
- Supported by an online community where they can share experiences.
His motivation for launching the business came from his own struggles with anxiety during the Covid-19 pandemic.
Having lost both his apprenticeship and the structure of college, Louis found himself isolated and without purpose.
Author's summary: Louis Watkins named Gen Z Ambassador.