Trans-Tasman AI Startup Aether Makes New Hires To Support Growth

Trans-Tasman AI Startup Aether Expands Team

AI-powered startup Aether aims to revolutionize marketing operations. The company has made four key hires to support its growth.

New Zealand-based Tim Farland has joined as Aether's Chief Technology Officer.

"I'm amped to join Aether at this stage," said Farland. "We're building a novel, non-trivial AI platform that will fundamentally change how global marketing teams operate, enabling them to work smarter and more strategically."

Farland will lead R&D, architecture, and strategy to advance the company's product vision and global roadmap. Additional hires include Jen Beirne, Matt Meffan, and Hugo Rajotte, who will contribute to the business's mission to help marketers deliver on-brand presentation outputs.

Aether's platform helps marketers activate institutional knowledge, enabling them to work more efficiently.

Author's summary: Aether hires new team members to drive growth.

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B&T B&T — 2025-10-15