BYD and six other Chinese automakers are preparing to enter the Czech market, targeting both affordable and premium electric car segments.
European automakers have long dominated the market, but a new wave of competition from China is on the horizon.
Following BYD’s entry into Czechia in April, seven more Chinese brands are preparing to follow, targeting both budget-conscious buyers and the premium segment.
Hongqi, which means “Red Flag”, has an illustrious past.
Hongqi originally produced combustion models for the elite, it now focuses on electric vehicles.
In China, it competes directly with Audi, BMW, and Mercedes-Benz, and now it plans to take on the same rivals in Europe.
Their arrival marks a new chapter in the region’s transition to electric mobility.
Author’s summary: Chinese car brands enter Czech market.