"Yorkshire lads shouldn’t marry American actresses…" How MTV – and David Coverdale's wife – made Whitesnake into megastars

Whitesnake's Rise to Megastar Status

As MTV announces it will no longer play music videos in the UK and Europe, we look back at the moment it helped reinvent Whitesnake.

David Coverdale notes, "Yorkshire lads shouldn’t marry American actresses…" This quote sets the stage for the story of how MTV and Coverdale's wife contributed to Whitesnake's success.

“Oooh, hello, cheeky.”

David Coverdale greets a vision emerging from one of the many fabulous bedrooms in the penthouse suite at the Ritz Carlton in Kensington, where he is being interviewed. The suite, which costs £1,200 a night, had previously hosted King Hussein of Jordan.

Coverdale's appearance is described as regal, with a Roman nose, glistening teeth, and a distinctive sense of style, including a white T-shirt, fancy waistcoat, black riding boots, and jodhpurs.

Author's summary: Whitesnake's success story involves MTV and David Coverdale's wife.

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Louder Louder — 2025-10-15