Audible & Readpeak Partnership Revolutionizes Native Advertising
Native advertising has seen a decline in quality over the last 5 years, typically used for lower funnel conversion strategies.
Readpeak excels in the mid-funnel, where customers are in the explorational and consideration phases, which is where Audible aimed to be.
no one has ever used an automated native solution not just to test, but to fuel genuine creative thinking.
Readpeak's technology offered Audible a bespoke templating solution, enabling instant AB testing and content creation in seconds.
This campaign sets a new benchmark for premium native advertising.
Author's summary: Audible and Readpeak partner for AI-powered native ads.