Uttarakhand's Advertising Campaign
The Uttarakhand government has spent Rs 182 crore on radio, digital, and outdoor ads, with a total of over Rs 1,000 crore spent in five years.
Advertisements were seen in Delhi, including on metro gates, digital screens at railway stations, and bus stops, as well as in Goa.
Rs 923 crore spent during Chief Minister Pushkar Singh Dhami’s tenure alone.
- Radio ads on Delhi FMs
- Outdoor ads, including billboards in Goa
- Digital ads, including WhatsApp pings
This is the third part of a series on Uttarakhand's advertising spree, which has also examined TV ads and funding for obscure publications.
Author's summary: Uttarakhand spent Rs 1,000 crore on ads in five years.