Why Dubai Chocolate Goes Viral
Psychologists break down how the treat delights our brain and our tastebuds.
Dubai chocolate, created by Fix Dessert Chocolatier in 2021, is a dessert that originated in the United Arab Emirates. It is also known as the "Can't Get Knafeh Of It" bar in its country of origin.
- Milk chocolate casing
- Creamy pistachio-tahini paste filling
- Phyllo-like shredded pastry called kadayif
The price of pistachios is unlikely to decrease in the near future, and the popularity of Dubai chocolate may be a contributing factor.
Directing your ire towards Dubai chocolate could be a plausible explanation for the high price of pistachios.
Author's summary: Dubai chocolate's unique ingredients and origin story contribute to its viral popularity.