Disney+ and Hulu Cancellation Rates Doubled Amid Jimmy Kimmel Suspension Saga
Disney+'s churn rate increased from 4% to 8%, while Hulu's climbed from 5% to 10% in September.
According to Antenna, Disney+ had 2.18 million sign-ups, while Hulu had 2.1 million sign-ups. However, the monthly churn rate jumped significantly for both services.
- Disney+: 4% in August to 8% in September
- Hulu: 5% in August to 10% in September
An Antenna spokesperson stated that the estimated cancellation volumes for Disney+ and Hulu totaled 3 million and 4.1 million, respectively.
The estimated cancellation volumes compared to the averages of 1.2 million and 1.9 million, respectively, in the last three months.
Author's summary: Disney+ and Hulu face increased cancellations.