Townsville North Queensland Launches Largest-Ever Tourism Campaign
Townsville Enterprise, in partnership with various government and tourism entities, has launched a 12-month marketing program targeting travellers in Queensland, Sydney, and Melbourne.
The campaign, titled "Up for Unexpected", features TV host Scott Hillier and aims to showcase the region's authentic experiences.
- Outdoor advertising
- Digital and social media
- PR activations
- Influencer partnerships
- Promotions with major brands, including Paramount, Jetstar, and Qantas
The campaign focuses on the region's ability to deliver real and authentic experiences that are memorable and unparalleled.
Author's summary: Townsville launches largest tourism campaign.