Piyush Pandey: The Man Behind India's Most Famous Political Slogan
Legendary adman Piyush Pandey is no more, leaving behind a legacy of unforgettable campaigns for brands like Asian Paints and Fevicol.
He is also credited with creating India's most popular political slogan,
'Ab ki baar, Modi sarkar', which helped Narendra Modi win the 2014 general elections.
- Fevicol
- Cadbury
- Asian Paints
Tributes poured in as news of his passing broke, with many mourning the demise of the 70-year-old advertising legend.
As one tribute put it,
"Fevicol ka jod toot gaya. The ad world lost its glue today. Go well Piyush Pandey."
Author's summary: Piyush Pandey created India's most famous political slogan.