Selling Units in a Building with a Notorious History
Imagine being the broker for a luxury residential building with a history of high-profile murders, like the fictional Arconia in Hulu's "Only Murders in the Building" starring Selena Gomez, Martin Short, and Steve Martin.
The show's plotline revolves around a true crime podcast hosted by building residents, which highlights the challenges of selling units in such a building.
the main characters are up against some unscrupulous billionaires who want to convert the co-op building into New York City’s first-ever casino.
Brokers and marketers share hypothetical approaches to selling New York condos and co-ops with notorious histories.
Author's summary: Selling units in a building with a dark past requires creative marketing approaches.