Quick-Commerce: The Rise of a New Consumer Infrastructure
The age of instant commerce has arrived, with the question being whether businesses are prepared to succeed in this new landscape.
As India is expected to become the world's second-largest consumer market by 2030, quick commerce, or q-commerce, is emerging as a key player in reshaping consumption, marketing, and business fundamentals.
The sector's Gross Merchandise Value (GMV) has seen significant growth, surging from $1.5 billion in 2022 to nearly $7 billion in 2024, with an expected annual growth rate of around 40% until 2030.
- Q-commerce contributes nearly 10% of India's $67 billion e-retail market.
- E-grocery accounts for roughly 75% of the sector's GMV.
The sector has achieved, in just three years, what traditional e-commerce took a decade to accomplish.
Author's summary: Q-commerce is transforming India's consumer market.