Marketing Business and AI: A State of Cognitive Dissonance
The marketing industry is facing a significant transformation due to the rise of Artificial Intelligence (AI), leading to a state of cognitive dissonance among marketing leaders.
Recently, research firm Forrester predicted a 15% job loss in the marketing business by 2026, following an 8% loss this year, sparking concerns about the future of the industry.
Agencies, on the traditional model, are collections of people who can charge a premium for their skills.
However, Forrester also predicts that the traditional agency model may be coming to an end, making way for new offerings built around software, data, and productized services.
Author's summary: Marketing leaders face AI-driven changes.
- 15% job loss predicted in the marketing business by 2026
- 8% job loss in the marketing business this year
- Traditional agency model may be replaced by software and data-driven offerings