Study on Blended Proteins and Their Appeal to Asian Consumers
A new analysis by GFI APAC and NECTAR explores the sensory performance of blended proteins in the Asia-Pacific region.
The study reveals that blended proteins, containing both plant-based and animal-based proteins, could appeal to consumers uninterested in fully plant-based meat alternatives.
- 22% of consumers are willing to buy blended products, compared to 16% for plant-based meat.
- A blended chicken mince product was rated higher than its fully animal-based counterpart in taste tests.
- Several blended products came close to their conventional animal-based equivalents on a seven-point liking scale.
Blended products have the potential to outperform 100% animal meat with further R&D.
Author's summary: Blended proteins may appeal to Asian consumers.