Inside Diageo's Commitment to Sustainable Peat Sourcing

Diageo is investing in peatland restoration to secure its supply chain and meet sustainability goals, but how will this impact its Scotch production? Diageo, a global leader in premium drinks with a portfolio of more than 200 brands sold across 180 countries, is moving into peatland restoration. The organisation has announced an investment of up to £5m (US$6.5m) over five years to help restore up to 3,000 hectares of degraded peatland throughout Scotland, a move that could support the long-term security of its supply chain. In partnership with Caledonian Climate, the investment aims to identify and co-fund projects that will restore depleted peatlands, increase carbon storage, enhance biodiversity and improve water management.

Peat, which is a soil type with high levels of dead organic matter accumulated over millennia, is a vital component in the production of several Scotch whiskies, providing a characteristic smoky flavour. While only small amounts of peat are used in whisky production, the peatlands themselves are critical for the wider ecosystem. According to the WWF: “The peatlands in the UK together store more carbon than all of our forests put together, but… around 80% of the UK’s peatlands are degraded in some way, leaking climate change emissions out into our atmosphere.” Their restoration is important, for both climate targets and the long-term sustainability of Scotch whisky, which relies on a stable environment.

“The peatlands in the UK together store more carbon than all of our forests put together, but… around 80% of the UK’s peatlands are degraded in some way, leaking climate change emissions out into our atmosphere.”

Summary: Diageo’s peatland restoration initiative aims to secure supply chains, boost carbon storage, and safeguard Scotch whisky production by repairing degraded peatlands across Scotland, backed by collaboration with Caledonian Climate.

Author’s note: The initiative emphasizes climate and biodiversity benefits while linking peatland health to the stability of premium whisky sourcing.

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BizClik Media BizClik Media — 2025-11-20

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