Lysol Taps Snooki for Social Campaign
Lysol, owned by Reckitt, is promoting its Lysol Air Sanitizer through social videos that advise consumers on dealing with loved ones' odorous passions.
The campaign marks a shift from the product's 2023 launch strategy, which focused on its EPA approval to kill 99.9% of airborne viruses and bacteria.
"Scent Can’t Sanitize"
was the tagline used to differentiate itself from other air freshening products during the launch. Since then, household cleaner product sales have increased by 2.7% from 2023 to 2024, according to Mintel.
- COVID-19 pandemic concerns drove sales initially
- Consumer attitudes are changing, with sales increasing at a more modest rate
Author's summary: Lysol promotes Air Sanitizer with social campaign.
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