Michael Willis Heard, widely known as the creator of TikTok’s viral “Yes King” meme, has passed away. The news was confirmed by his daughter, Mykel Crumbie, through an emotional post that deeply moved fans and prompted widespread tributes online.
“My daddy man... you really messing up the family with this one.”
In her message, Crumbie expressed her grief and mentioned that some people had criticised her father’s lifestyle and even wished harm upon him — a statement that resonated strongly with his followers. The family has not revealed the cause of death.
Despite limited details, fans across the internet continue to honour Heard’s memory, celebrating his influence in spreading messages of self-love, confidence, and positivity through his short videos.
Heard, originally from Elyria, Ohio, rose to viral recognition as the face behind the TikTok account @loveandlighttv. He was loved for his motivational sayings like “Yes King” and “Love yourself,” which came to define both his online persona and personal philosophy.
Heard leaves behind a digital legacy built on compassion, encouragement, and authenticity — qualities that endeared him to millions of fans.
Michael Willis Heard, famed for his “Yes King” catchphrase, passed away unexpectedly, leaving a legacy of positivity and inspiration that continues to uplift fans worldwide.