PENN Entertainment to End ESPN Partnership, Rebrand to theScore Bet
WYOMISSING, Pa.—PENN Entertainment, Inc. (Nasdaq: PENN) reported its financial results for the three and nine months ended September 30, 2025. The company also announced a strategic shift in its digital operations, including the early termination of its U.S. online sports betting agreement with ESPN, Inc.
Financial Results
- Q3 revenue: $1.717 billion
- Adjusted EBITDA: $194.9 million
- Net loss: $865.1 million
- Share buybacks: $354.4 million year-to-date
- New $750 million buyback program begins in 2026
ESPN Agreement Termination
The marketing exclusivity agreement with ESPN will end on December 1, 2025, as part of a mutually agreed termination.
“When we first announced our partnership with ESPN, both sides made it clear that we expected to compete for a podium position in the space,” said Jay Snowden, Chief Executive Officer and President of PENN Entertainment. “Although we made significant progress in improving our product offering and building a cohesive ecosystem with ESPN, we have mutually and amicably agreed to wind down our collaboration.”
Future Strategy and Rebranding
PENN plans to rebrand its U.S. online sports betting platform from ESPN Bet to theScore Bet starting December 1, 2025. The company aims to realign its digital focus around its established regional casinos and complementary digital assets.
“PENN’s unique omnichannel strategy is anchored in a diverse portfolio of market-leading regional casinos and a complementary digital business. We are realigning our digital focus to leverage the strength of our U.S. operations,” Snowden added.
Outlook
The company intends to use its diversified structure and upcoming buyback program to strengthen shareholder value and deepen engagement through a unified digital ecosystem.
Author’s Summary
PENN Entertainment concludes its ESPN deal and pivots toward a unified digital and casino strategy under theScore Bet brand, aiming to drive growth and efficiency in 2026.