INFLUENCER Definition & Meaning

Definition of Influencer

An influencer is someone who can create interest in a particular item, such as a consumer product, by sharing posts about it on social media platforms.

"A person who is able to generate interest in something (such as a consumer product) by posting about it on social media."

This role centers on using online presence to affect others' opinions or behavior toward a product or idea.

Summary

Influencers leverage their social media reach to promote products and capture public attention, shaping trends and consumer choices effectively.

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Merriam-Webster Merriam-Webster — 2025-12-01

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