Building Trust Through Authentic Branding
Realtors can stand out online by defining a clear, human brand voice rooted in their values while showing personality, consistency and authenticity across every post.
NEW YORK — As you browse your social media feeds or check out billboards on a leisurely drive, you might notice a recent phenomenon: Everything seems quite, well, similar.
says Rachel Karten, a social media consultant and author of the popular industry newsletter Link In Bio.
If you run a business, it's more important than ever to carve out a distinct brand identity – and your brand's voice, or how you express your brand's values, point of view, and attitudes, is key.
Author summary: Realtors can build trust with authentic branding.
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