Hilux proves that old is gold with carry over engines

Hilux Proves That Old Is Gold with Carryover Engines

The 9th-generation Hilux has not introduced any new engines, raising the question: is this a mistake or a case of visionary product planning? Every new Hilux generation is a significant event worldwide. It stands as one of the most influential vehicles ever and the top-selling model line in South Africa.

Challenges in a Competitive Market

Despite Toyota’s dominant local market share, Hilux faces growing competition, especially in the lucrative double cab segment. Ford's Ranger often outsells Hilux by offering more advanced powertrains, drivetrains, and superior cabin comfort.

Chinese manufacturers have rapidly advanced with sophisticated double cabs featuring better infotainment, technology integration, and ongoing improvements in diesel engine technology—a traditional weakness they are now addressing—creating stronger rivals for Hilux.

Market Leadership and Customer Needs

"Market leadership is burdensome. When you are the best, there’s always the risk of changing too much and creating an unintended weakness."

Toyota’s expertise in bakkies is well established, with a clear understanding of what South African buyers require. Importantly, customer wants and needs often differ.

Durability and mechanical reliability have always been Hilux’s core strengths. Although it lacks the most advanced technology, most powerful engines, or smoothest transmissions, its consistent functionality is why Hilux bakkies hold impressive residual values.

Summary

Hilux’s choice to retain proven engines reflects Toyota’s confidence in durability and reliability amid rising competition and technological advances.

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Cars.co.za — 2025-11-10